i'm not sure if the entire regal cinemas corporation is racist, but the management at the Lloyd location surely is, and i'm SO tired of it.
once upon a time, probably about 17 years ago, the regal cinemas chain was called Act III. whenever the lloyd center/multnomah location showed black movies that addressed real issues, such as boyz in the hood or juice, there was always some sort of ruckus, or commotion of young black people acting out. it always seemed to be out of control high school and middle school kids with no supervision past curfew acting wild and crazy.
not cool. i get it. it really gave black people a bad name.
so, it turned out, that EVERY time a 'black' movie, or any movie with any type of remotely controversial black actor in it came out( or even NOT controversial, like Denzel Washington), that particular cinema would NEVER show it. instead, they started to banish all the 'black' movies over to the mall theatre, across the street(for those of you who don't live in portland, there's the Lloyd Cinemas that i'm referring to, and the Lloyd mall cinemas). now, that probably doesn't sound that bad. the movie is still being shown somewhere, right?
i guess they figure that the lloyd mall is more conducive to outbursts and fights. it's a small theatre, inside a secluded section of the mall, and although both these theatres are in close proximity, the customers who frequent the mall theatre and the customers who frequent the lloyd cinemas are totally different.
the lloyd center area is a mixed bag in terms of classes of people. there are the wealthy yuppies from the sullivan's gulch area and irvington, and then the lower middle class black people who haven't yet been displaced by gentrification .
the thing is, after all these years, would it hurt to start playing black films at the lloyd theatre outside of the mall? are they still so concerned about catering to the wealthy white audiences that they don't even want to take the chance on black movies? when Act III was bought out by Regal, i was sure this would change. but evidently managment is the same and nothing has changed.
the husband and i were thinking about going to see "why did i get married" (and we like to go to the movies on this side of town), and OF COURSE, it was only playing inside the mall. i don't want to into the mall to go see a movie. not when it's "date night" and i've gotten a babysitter, etc. there's nothing but hood-rats and tweens with no supervision hanging out there. but, of course, if i want to stay on this side of town and see a black movie, i have to go to the mall. sure, we can go somewhere else, and we do, but it's just the principle.
i know that only portlanders can appreciate what i'm talking about, and if you think i'm exaggerating, i'm not. just watch the movies that the lloyd mall plays versus the the lloyd cinema. you'll see that i'm right. i wish that i had a way to show all the black movies over the years that lloyd theatre has NOT played but the mall has. but i don't have a way to do that. and it has been this way ever since the early 1990s. if you want to try and prove me wrong, go ahead. watch which movies lloyd theatre doesn't play. you'll never see a black movie at the outside theatre.
i totally understand them not wanting thugs and hoodrats causing a ruckus, but come on. it's been years. when are they going to realize that there are decent acting black people who are not going to go to a theatre a cause a scene? when are black people going to have another chance?
i'm starting to think that it's not about the thugs and hoodrats at all, but that maybe"they" just don't want a bunch of black people at that theatre, period. that's what it sure feels like.